“Nicola Archer is one of the finest communications practitioners in Australia. She has twice lectured at my invitation to RMIT University’s Masters’ Degree in Arts Administration post-graduate students. In both instances, she was an accessible, compelling and inspirational speaker, driving home the chapter and verse of what’s required in fulfilling an effective communication’s role.”
Peter Burch, Director, MUSICA Viva/RMIT Lecturer
Little Big Shots Film Festival 10TH Anniversary (2 years repeat client)
“Nicola Archer is one of the most tenacious, enthusiastic and energetic publicists I’ve ever worked with. She has a great contact book, totally devotes herself to the cause and achieves results and quality media coverage. For example National television news, radio, features and cover stories in magazines, including negotiating a 30 minute television special.
Nicola gave us much more than our money’s worth. Our profile has never been higher.”
Nick Place, Chairperson, Little Big Shots
Harley-Davidson Motor Company (3 year retainer + national & U.S.A events)
“Nicola’s energy is infectious and ideas very creative. Her enthusiasm surely rubs off on media representatives. A positive outlook and professional approach help Nicola to get valuable results for Harley-Davidson.
Over three years she orchestrated several successful product launches, 100th Anniversary Tour in America, as well as delivering ongoing editorial in mainstream press in Australia.. Excellent coverage has been received in a range of media, including TV and radio, and the return on investment has been more than three-fold. I would definitely recommend her services.”
Adrian O’Donoughue, National Marketing Director, Harley-Davidson Motor Company
Chinese Museum Re-launch
“Thank you Nicola for your PR work to re-launch our Chinese Museum after being closed for 6 months for a $1.5m renovation. We were concerned that it would take some time to re-establish ourselves, but the amount of publicity you gained for us including feature stories, TV news coverage plus a profile story on ABC’s “Stateline” was priceless! It took the Museum’s awareness in the general community to a new level immediately. The Museum is now a hive of activity with increased visitation. Your efforts have been much appreciated.”
Mark Wang, Deputy Chairman, Museum of Chinese Australian History Inc.
Telstra (9 years repeat client – many projects & campaigns)
“Nicola Archer is one of the most creative, determined and intuitive PR consultants I have ever worked with. She is focused; works well in a team environment, and most importantly, gets results. I wouldn’t hesitate in recommending her to anyone.”
David Chambers, Director, Fundraising Grand Opera Houston, U.S.A (Former National Marketing Director, Opera Australia and Telstra)
Australian Communities Foundation (5 years repeat client + major projects)
“Nicola Archer provides PR and media services and support to Australian Community Foundation. As such, I am delighted to provide a testimonial for Nicola and would highly recommend her. She is a strategic thinker as well as a detailed implementer, thoroughly skilled and experienced in all technical and professional aspects of PR and media relations.
What makes Nicola stand out, however, is that she is genuinely passionate about and committed to our business. We have developed a real partnership where she not only responds to our needs but pushes us to develop new opportunities. She follows up and persists until we achieve the result we are after, constantly looking for ways to deliver the desired outcomes and to maximise all opportunities.
The results she has achieved for us are extraordinary – and well beyond any expectations we may have had. We are very pleased to have Nicola on our team.”
Sarah Davies, former CEO, Australian Communities Foundation (now Philanthropy Australia)
Chamber Music Australia (3 years repeat client + Major projects)
“The Fifth Melbourne International Chamber Music Competition invites 56 international classical musicians from around the world to compete against the best of the best in the biggest competition of its kind in the world.
Nicola Archer staged media events and managed all the communications, media events and publicity and she is brilliant! She is intuitive, lateral-minded and dynamic to work with. Nicola helped us take chamber music to another level (attracting mainstream media attention from television, newspaper, radio and social) – her work touched an enormous audience and most importantly, made every newcomer feel very welcome in the process. She is tremendously creative, insightful and flexible and the exact person that I want to continue working with for a very long time to come!”
Benjamin Woodroffe, General Manager, Chamber Music Australia
Australia Post – Publicity Campaigns (12 years and various projects)
“All Nicola Archer’s work was undertaken diligently and efficiently with little or no direction. Nicola’s organisational ability, writing, marketing acumen and interpersonal skills are of an excellent standard. Importantly, Nicola delivered on what she promised, on time and on budget. Her work was performed in a high-pressure environment, where initiative and decisiveness and maturity were essential”.
Terry Hearity, Corporate Communications, Australia Post Headquarters
Brainlink Services Limited (6 years)
“Nicola and her team do and continue to do a stellar job for us at BrainLink Services. Nicola Archer Communications aren’t just professional, they take care of us as if our organisation is their own. Nicola goes well above and beyond the call of duty and combines this with tremendous follow through promoting our major event Women of Achievement and our general cause. Her level of energy is amazing and so positive especially promoting our organisation, cause and the women nominated each year. Wonderful results and Nicola herself is a true ‘woman of achievement’. Highly recommended.”
Sharon Strugnell-CEO BrainLink Services Limited
Australian National Piano Award (8 years repeat client)
“Australia’s most outstanding pianists aged 21 to 35 years compete for one week for a prize pool valued at $65,000 and international recognition. Nicola Archer was appointed in 2008 and to this day (2016), continues to publicise this Bi-ennial Award supported by Dame Elisabeth Murdoch. Nicola is responsible for all marketing, staging two major media/VIP launches (200 guests x 2); one at Government House and one in Shepparton, entertainment, guest lists, the re-design of our website, manages all communications and social media, organises live ABC radio broadcasts, directing and managing design and branding for the Award, write all communications material including sponsorship and advertising copy and generally rolls out the red carpet to create excitement around the Award.
Nicola’s dynamic personality, enthusiasm, outstanding abilities and tenacity have seen an enormous increase in international awareness of the Australian National Piano Award, resulting in increased publicity for all contestants and a groundswell of interest which has resulted in larger audiences. Truly remarkable results. Thank you Nicola.”
Judy Longley, Board member, Australian National Piano Award
Your comment that: “I can’t believe that 22 years has passed since starting Nicola Archer Communications”, very much reflects (if I recall correctly) an advertisement punch line; “It passes in the blink of an eye”.
A great summation of the passage of time. Time that seemingly goes so fast.
Am I surprised that you have achieved what you have? Definitely not. Your success cannot be put down to luck, being in the right place at the right time . . .
And to simply say you have achieved what you have through sheer doggedness and capability, sells you short.
Many people are dogged, all with varying degrees of capability, but many fall well short of, or in, many of those virtues that you possess:
- genuine decency
- a commitment to do the best for your clients
- exude positive energy
- you make it happen.
I could keep going on. Clearly, you love what you do.
That I have contacted you a couple of times on the possibility of being involved with other businesses, indicates that I think you are damn good. Your assistance in those early days was of great value. I’ve always been appreciative of your effort and encouragement. And I am glad I’ve contributed in some way to your journey.
Gary Blyth, Business Development
The National 4 x 4 Show (6 years repeat client – two shows per year)
“The National 4 x 4 Show Melbourne and Sydney engaged Nicola Archer for Public Relations work since the show’s debut in 1996 to 2001. Ms Archer has shown enthusiasm and dedication to the task always managing to achieve quality television, newspaper and magazine program coverage for our Melbourne and Sydney shows – she has achieved remarkable results always.”
Andrew Stott, Director – National 4 x 4 Show Australia
Telstra (9 years repeat – over 25 major projects, including Olympic Games)
“I think it’s important to recognise and promote good work when it is being done. As you know, I’m a big fan of yours and the work that you have done for Telstra is quite outstanding. I look forward to continuing our working relationship.”
Robert Gibbs, (former Group Manager Public Relations, Products & Marketing)